The assignment
The official Roblox listing defines your contract in two sentences:
"You are a journalist hired by "Big Media" to spread chaos and panic throughout the park… Will you be able to bring yourself to destroy this peaceful society, or will you try to change fate and bring hope to everyone? The choice is yours."
Instead of weapons, the game supplies a camera viewfinder prompted by POINT & CLICK. The camera drives disruption because the park reacts to broadcast attention rather than physical force. You frame a subject, and the monitor airs the snapshot under a red # headline banner. Big Media asks you to isolate friction until panic becomes the crowd's only reality.
The park is the cast
The park has no published character names. What the footage shows is a set of anonymous shapes:
- Round-headed crowd
- Square-headed crowd
- The man in the hat
- The man in the suit
- The lovers
- The cricket
Speech appears only as on-screen bubbles such as Please STOP! and Our TURN!, and the crowd mirrors the monitor. When the broadcast flashes # CIRCLES HATE SQUARES, the two crowds turn hostile. When it displays # SQUARE SAVES LOVERS!, the lawn rallies around mutual defense. The park has no fixed moral stance; it simply reflects what the broadcast amplifies.
What the twelve endings argue
The twelve endings divide into four narrative arguments, each recorded on a polaroid ending card:
| Group | Endings | What the group says |
|---|---|---|
| Park turns on itself | #1 Viral, #4 Breaking News, #6 Scared | Sensationalism turns neighbors against each other until panic peaks. Card #1 states "the news found its story and the park paid for it", #4 notes "when the news ran out, the station made its own", #6 records "nobody knew who to fear so they feared everyone". |
| Park settles | #7 Good, #8 Peace | De-escalation occurs when broadcasting ceases or reflects solidarity. Card #7 records "the station went dark and the park stayed kind", while card #8 marks when "the march took the station and aired the park as it really was". |
| The scrutiny turns on the broadcaster | #5 Reverse, #11 Say Cheese, #12 Follow The Money | Scrutiny turns from bystanders to the broadcaster itself. Card #5 warns "they turned the camera around and made you the story", card #11 observes "everyone wanted to be in the picture. only one of them fit", and card #12 concludes when "the park stopped watching the news and started watching the newsroom". |
| Odd footage and looking away | #2 Cricket, #3 TV, #9 Hat, #10 Eyes Closed | Harmless curiosities derail the network's conflict cycle. Card #2 honors "the only celebrity who never did anything wrong", card #3 catches a broadcast loop where "you looked so deep into the tv that it looked back", and card #9 confirms "someone finally noticed the hat man in time", and #10 ends when "you stopped watching and the panic had nowhere left to go". |
The outcome depends entirely on which subject was broadcast.
The line to We Become What We Behold
Say Cheese! explicitly attributes its premise. The main menu footer reads based on We Become What We Behold by Nicky Case, matching the listing description: "Based off of "We Become What We Behold" by Nicky Case!".
Players familiar with Nicky Case's web game We Become What We Behold will recognize the core premise: a camera viewfinder photographing crowds, broadcasting sensational headlines to a monitor, and fueling public hostility.
What the game leaves you with
Say Cheese! features no scoreboards, moral grades, or Roblox badges (the game has 0 badges and 0 game passes).
When a run ends, the game displays a polaroid card with ending N of 12, the official quote, your count (X / 12 endings found), and buttons for PLAY AGAIN and MENU. Finding all twelve triggers one closing line: you found every ending, thank you so much for playing!.
By applying the same card format to ruin, peace, and absurdity alike, the game avoids lecturing the player. It shows which headline your photo triggered, displays how the crowd reacted, and leaves the judgment to you.
FAQ
Does Say Cheese! feature named characters or dialogue?
No. The park is populated entirely by anonymous shapes: round-headed figures, square-headed figures, a man in a hat, a man in a suit, lovers, and a cricket. The game has no named characters and no voice acting; its only lines are on-screen speech bubbles or published backstory beyond headlines and card quotes.
Is there a canonical or "true" story ending?
No. The game treats all twelve outcomes as parallel possibilities, numbered sequentially from 1 to 12 toward the 12 / 12 endings found counter. Even the Good Ending (#7) is cataloged as one card rather than a final game-over state.
Where should you go to compare every ending?
To see all twelve card quotes, screen headlines, and walkthrough timestamps, open the all endings list. To examine the six outcomes where the crowd's social order shifts, read the park endings guide.